UNIT 4. The Tipping Point





HI EVERYONE!

Here I share with you this article about Malcolm Gladwell and his job and point of view which are interesting. It will help us to expand our vocabulary and to know deeper about The Tipping Point book. I hope you guys enjoy it and find some interesting comments and facts. I just copy a little excerpt for you to get in contact with this info. The link is below so you can go to the article.

by Ashley Crossman
Updated May 25, 2019

The Tipping Point by Malcolm Gladwell is a book about how small actions at the right time, in the right place, and with the right people can create a "tipping point" for anything from a product to an idea to a trend. Gladwell is not a sociologist, but he relies on sociological studies, and those from other disciplines within the social sciences to write articles and books that both the general public and social scientists find fascinating and worthwhile. According to Gladwell, the "tipping point" is "that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire."
According to Gladwell, there are three variables that determine whether and when the tipping point for a product, idea, or phenomenon will be achieved: The Law of the Few, the Stickiness Factor, and the Power of Context.


https://www.thoughtco.com/malcolm-gladwell-tipping-point-theory-3026765

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