Unit 4: Tipping Point.                                                                                                                                                                                                                                                                                                    The tipping point is an increasingly used term. This is the key moment in which a fashion, a product, or a fact goes from being something trivial to somethins massive, often with dramatic consequences.   This term was first used by Malcolm Glodwell, a Canadian journalist. He explains "how ideas spread like epidemic, and which few elements need to come together to help an idea reach the point of critical mass, where its linal effect becomes ustoppable".

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