Unit 4: The Tipping Point


Malcolm Gladwell in his book shows us how advertisers get us to buy products or go see movies, also how people stop doing something the way they have always done it. Here is some point how advertisers convince us to do that:

1-According to Gladwell transmission of the ideas occurs the same way as the passing of germs from one person to another cause every day people are spreading the message.

2-Advertiser have fashion mavens, that are people who know a lot about something in specific.

3-Maven makes sure about the fashion standard.

4- A simple word of mouth advertising sparkled the fashion epidemic.

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